Guide to Keyword-Targeting & On-page SEO Factors

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There are several SEO on-page factors that affect the search engine rankings. They include:

  • Content of the Webpage
  • Good content supplies demand
  • Good content is linkable
  • Title tag is second most important on-page factor, after content
  • URL shows hierarchy of the information on the page

The below mentioned pointers will help the marketers to keep a close check on factors that needs to be implemented and checked while doing on-page of the site.

SEO on-page factors
Valuable and Unique
Webpage should provide authentic and obvious value beyond self-promotion of the host site/author

  • Content quality stands apart from the crowd by a significant margin
  • Text, images and multimedia are remarkable
  • Page would be described by 80% of visitors as useful, high quality and unique• Searchers who visit would be unlikely to go “back” from page to choose a different result

Crawler/Bot Accessible:
• URL is static (contains no dynamic parameters)
• Content is unique to the URL (all duplicates canonicalize to it)
• Content loads in page’s HTML (not via post-load JS/AJAX/iFrames/etc)
• No more than 4 clicks are required from any page on the site to reach the URL
• Redirects from other/older versions use 301s or rel=canonical (not 302s)
• Redirects from other/older versions come direct (no redirect chains)
• If the page is temporarily unavailable, status code 503 is returned by the server
• As appropriate, page is included in RSS feed; RSS URL is canonicalized/redirects to original
• Meta robots tag allows crawling & indexing
• Robots.txt file does not block crawler access
• Host server does not restrict search crawler IPs
• Key page elements are character length limited:
o Title < 75 characters
o URL < 90 characters
o Meta Description < 160 characters
• URL is included in site’s XML Sitemaps file
Provide Phenomenal UX:
• Content and navigational elements are easily consumed/understood by users
• Design is aesthetically polished, high quality, and fit authenticity with brand
• Page layout makes scanning easy and important content elements obvious
• Page renders fast (< 0.5 secs to first response; • A minimal number of browser requests are required to fully load the page
• Page is browser and device responsive (or specifically optimized to each as appropriate)
Built to be Shared through Social Networks:
• URL is descriptive and makes the page’s topic obvious
• Includes sharing options to the optimal social networks for the page’s audience
• Page has inherent sharing value (i.e. those who share it will be praised by their audiences and additional amplification is likely)
• As appropriate, employ tags for Facebook Open Graph, Twitter Cards, etc.
SEO Keyword Targeted:
• Page targets a single searcher intent (and associated keyword phrases)
• Primary keyword phrase is the first words of the title element
• Primary keyword phrase appears in page URL
• Content is logical & comprehensive, employing related terms/phrases
• Keyword phrases are highlighted with bold/italic/sizing/etc as appropriate
• Primary keywords are used prominently uin the page headline
• Primary keyword is found in the body content 2X+
• Secondary keywords appear in headline(s)/title/body as appropriate
• Images on the page employ descriptive, keyword-rich alt attributes
• Descriptive anchor text is used in links pointing to the page
Multi-Device Ready:
• Renders in every (popular) browser properly
• Optimized to render legibly & elegantly on every screen size
• Employs the same URL when requested/loaded on every device
Authorship, Meta Data, Schema Rich Snippets:
• Page content is associated with the author/publisher in the markup via Google+ rel=”author” or rel=”publisher attribution”
• As appropriate to the content/topic/vertical, page includes schema.org microdata markup options
• As appropriate to the content/topic/vertical, page includes Google’s rich snippets markup options
• Employs primary & secondary keywords in the meta description
• Meta description inspires internet & click-through from SERPs/social
• Generally avoids meta keywords (unless used for internal search)
• As appropriate to country/language, page employs hreflang
In short, an Optimized Web Page should be like as mentioned below:
1. It should be relevant to a specific topic (may be a product or any one particular object)
o It should have primary keyword in the title tag
o The target keyword should be present in URL
o Image alt text should have contain target keyword
o The keywords should be specified several times throughout the content of a web page
2. It should provide unique content about a given subject
3. It needs to have link back to its category page
4. It should link back to its subcategory page (If applicable)
5. It should have link back to its homepage (accompanied with website logo (with an image link) on the top left of a web page)SEO on-page factors

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