SEM is a comprehensive digital approach to generate leads for your business. The uniqueness of SEM is that it brings your business in front of people who are actively browsing for the products and services that you offer. It makes you appear exactly where your product or service is needed.
SEM is the most reliable and cost effective to generate web traffic and sales revenue. Search Engine Marketing (SEM) is a form of Internet Marketing where website promotion is done by increasing its visibility over the search engines and enhancing the rank at Search Engine Result Pages (SERPs). SEM primarily is done through paid advertising (PPC) but also incorporates Search Engine Optimization (SEO), Social Media Marketing (SMM) and Link Building. All these aspects helps a website to achieve a higher ranking in SERPs.
– 81% of consumers and 77% of B2B customers use search engines to research their purchases.
– 98% of searchers choose a business that is on the first page of search results.
– 70% of mobile searchers call a business directly from Google Search
– Facebook was ranked the second best platform for ROI after Google Search.
PPC drives traffic to websites; an advertiser pays a publisher (search engine or website owner) when the ad is clicked. It involves advertising at platforms like Google, Facebook, Instagram, Twitter. PPC enhances ROI, conversions and improves customer acquisition.
SEO improves the quality and quantity of website organic traffic. It includes website audit, keyword research and analysis, On-page SEO & Off-page SEO in order to achieve higher organic rankings and increased visibility in SERPs. SEO targets the unpaid traffic rather than direct traffic or paid traffic.
Link Building is a process to increase the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings, drive referral traffic and increase the overall website’s authority. Link Building helps in enhancing the image of the brand as well.
SMM uses social media platforms to promote the product or service pf the business. It helps to connect with your potential audience to build your brand, increase sales, and drive website traffic. Top social media channels are Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
All the SEM techniques being applied on any websites maximizes the conversions, reduces the acquisition costs and boost the brand visibility.
Case studies of the businesses that achieved measurable business goals that you might want to reach, too. Team up with VCubeWorks – the next amazing case study could be yours.
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