Social Media Optimization (SMO) is a gaining popularity as it helps in giving presence of any website in Social Medias like online communities and networking websites. Social Media Marketing (SMM) is one of the online marketing strategies that are on the boom today. It is like viral marketing where word of mouth plays a vital role. It helps in branding company’s product and services.
SMO is the best way to increase website traffic since it inculcates very less cost. SMO is also called Web 2.0 Marketing. Social sites like Mix, Reddit, Facebook Fanpage, Twitter and Plurk any more are a few that helps in enhancing brand awareness and improves search ranking as well.
VCubeWorks provides cutting edge social media optimization and marketing packages that can be offered as full implementation and management, or can be helpful for consulting too. Our team encourages the clients and commits to improve brand’s exposure on the social web.
What is Social Media Optimization and Online Reputation Management?
Let’s see what a company must do to engage in Social Media:
Research and discover the target audiences on the social web.
VCubeWorks team connects with the client to learn more about their business and industry. Then using various research tactics we design a perfect strategy for the brand.
Listen to what people say about the industry related to the brand.
This is an ongoing part of any well-managed social media effort. VCubeWorks builds a solid social media foundation and the outcome is that your customers start paying attention and even interacts with you. That’s called the first stage of achievement.
Engage your audience in conversation.
Involve your customers in the communication which is a part of an effective online reputation management program. When your audience realizes that you are willing to communicate with them directly, trust comes in automatically. VCubeWorks work on this and can even create and update your blog, create profiles on networking websites like Facebook, LinkedIn, and Twitter. You should also consider providing video content to your blog and social platforms. We can help!
Value your audience to become trusted source of information.
Such value comes in the form of blogs, videos, articles, resources, tips, or any kind of informative, interesting and unique content. The more you give them, the more engaged your followers will be. VCubeWorks can help the client develop this content and besides encourages keeping them involved with the customers in order to showcase that you are an expert in your field.
Social Media Setup/Process involves:
- Profile Creation at various Social Media Channels like Facebook, LinkedIn, Twitter, Plurk
- Monitoring profiles and regular participation using distinct tools and techniques
- Establishing brand on top social networking websites to capture traffic and for brand recognition
- Driving prospective customers and leads to the website